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Marketing Word of Mouth: How to Use WOMM to Grow Your Business

By Bill Rollins 13/11/2022 3 mins read

Marketing word of mouth (WOMM) is a powerful form of viral marketing. It can generate buzz that is greater than any other type of marketing strategy. There are many benefits to using WOMMM as a method of marketing. Below are some of them:

WOMM stands for marketing word of mouth

One of the most effective ways to leverage WOMM is to identify the brand advocates and acknowledge them. These individuals can be the key to creating an experience that's worth sharing. Working with influencers can be as simple as offering referral programs, special offers, and feedback opportunities. Once you find your advocates, you need to establish a relationship with them and keep them as customers for life. These are just a few ideas to help you leverage WOMM for your business growth.

Mix and match online marketing strategies to increase word-of mouth business. Chipotle's YouTube video has received more than 614,000,000 media impressions. A Sozy app has also been featured on the top page of subreddits related to tech. Coca-cola's personalized soda bottles generated a lot of buzz among users. They also promoted the brand by holding events and asking people to share their experiences. Social media has made digital WOM marketing easier than ever, but the real word-of-mouth marketing is off the web.

It is viral marketing.

Viral marketing, or word-of-mouth marketing, is a way to get your product or service into the hands of a large number of people. This indirect marketing technique reaches large audiences via social media and online. It is most effective when it is coupled with compelling content. Blog marketing is a popular form of viral advertising. Bloggers post blog posts that are shared quickly by followers. Ultimately, the followers will spread the content with their friends. Word-of mouth marketing is a great way to reach many people. If you choose the right blogs for your products and services to promote them, you will see amazing results.

A brand's goal is to incite a consumer's enthusiasm for a product/service, and viral marketing campaigns work better. Customers who feel passionately about a product/service will share it naturally. Organic marketing is rarely as successful as viral marketing. You can generate viral marketing success by being accessible to your clients and making them feel like part of your campaign.

It's more effective than traditional advertising

A new study commissioned by the Word of Mouth Marketing Association (WOMMA) found that 64 percent of marketers believe that marketing word of mouth is more effective than traditional marketing methods. According to the survey, 70 percent of marketing professionals expect companies to invest more in social networks while 53 percent are looking to increase spending for email marketing. The study's results will have implications for both sales and marketing departments. This article will show you how word-of-mouth marketing benefits both online businesses and offline.

Word-ofmouth marketing extends the reach of sales and marketing to existing customers. Conventional sales processes tend to focus on new customers acquisition and ignore the power that existing customers have. Historically, the sales funnel has been the go-to model for growing sales revenue, but this strategy has little to offer to keep existing customers satisfied. Instead, it is essential to develop strategies that leverage the power of existing customers to drive business growth.

It can help you create memorable experiences

Buzzworthy experiences are one of the best ways to promote a brand via word of mouth. Brands can use websites and other social media to generate buzz and build community among consumers. They can also use forums on the internet to generate buzz, allowing consumers to talk about and review products or brands. The right approach can create a lasting impact and increase the number of brand advocates. Buzz marketing requires creativity and dedication to create captivating content.

Brands cannot get people talking about their products. However, they can create buzzworthy experiences to make customers talk about their products. Chipotle is a national taco chain. To promote its food, it used haunting videos and an accompanying iPhone app. This created a buzzworthy experience, which was so popular that it became a global sensation.

FAQ

How do I make affiliate marketing money?

Affiliate marketing can be one of the most effective ways to make money on the internet. You don't even have to leave your house! You must sign up for an affiliate program, find a product or service you like, promote it, and get paid once someone buys from you.

You can also market multiple products simultaneously if you so desire. Only promote products that you are knowledgeable about.

Do I need a domain name registration before I can build my website?

Before you launch your site, you need to register your domain.

Domain names can be purchased for $9 per Year. You can buy a dot.com domain name for around $9 annually.

What is the difference between web hosting vs cloud hosting?

Web hosting is the storage of data on servers at a specific location. Cloud hosting is the storage of data on remote servers that can be accessed via the internet.

Statistics

Some 70% of consumers say SMS is a good way for businesses to get their attention. (shopify.com)
A recent study by Mediakix revealed that 80% of marketers find influencer marketing effective. (shopify.com)
Instagram is the most popular channel, with 67% of brands using it. (shopify.com)
Backlinko found that the #1 organic result is 10 times more likely to receive a click compared to a page in spot #10. (shopify.com)
One of the most well known sites is the Amazon affiliate program, Amazon Associates , which boasts the largest market share of affiliate networks (46.15%). (bigcommerce.com)